Gomorra Spoiler Killers

Saving people from Spoilers

Brand: Sky Italy

For the launch of Gomorra Season 3, we partnered with Publicis Milan to tackle one of TV fans’ biggest frustrations: spoilers.

Using social listening, we scanned online conversations and identified users at risk of being spoiled. In response, the show’s most intimidating characters delivered personalised video warnings, threatening spoilers before they could happen. A playful, tech-driven campaign that turned fear into protection and made the internet a safer place for Gomorra fans.

Case study