Diletta, HI!

I’m a Lead Creative Strategist at draftLine Europe, Ab-InBev’s in-house agency, where I lead the creative strategy for Leffe across key European markets, Corona Italy and Tripel Karmeliet.

Working closely with Marketing teams, I understand business challenges from the inside out. I help write client briefs through a consumer lens, translating them into creative strategies that drive effectiveness and tangible results for the business.

With a background spanning between advertising agency at Le Pub Milan and Sky Italy, I’ve built my career at the intersection of brand strategy, social content, and digital storytelling. Along the way, my work on Leffe has been recognised with two Effie Awards.

Outside of work, I escape to the outdoors, climbing, hiking and cycling. I’m drawn to challenges with a purpose and recently completed the first low-carbon ascent of Mont Blanc by cycling from London.

LonBlanc project aimed to raise awareness of rapidly melting glaciers around the world and supported efforts to protect the remaining tropical glaciers in Colombia.