The Leffe Kitchen

The first one minute cooking show

Brand: Leffe Italy

The ATL campaign “Raddoppia il Gusto” challenged a deeply rooted Italian tradition: pairing local food with wine. The goal was to invite Italians to swap with Leffe at the table. A bold move in a country where food rituals are sacred.

Insight: Italians trust influencers more than they trust their own mothers.

Idea: The Leffe Kitchen

Inspired by the most loved cooking show among our target -MasterChef - we created an influencer-led content series designed to bring Leffe into Italian food culture.

Influencers stepped out of their screens and into a real kitchen, competing live while pairing Leffe with iconic local dishes.

Awards

• Bronze Effie Italy - 2023 - Influencer Category

• Silver NC Awards Italy - 2023 - Influencer Category